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A bold new brand from The Eight O’Clock Coffee Company –

Early Riser’s distinctively descriptive name gave our client an opportunity to uniquely own the early rising experience. The design process included a combination of advertising art and copy, branding, and organic content to create a community around, and an emotional connection to, the brand. The brief was to balance telling the early risers’ story with advertising that dramatizes Early Riser Coffee’s significant price advantage over their key competitors.