Redefining a Brand –
Many of us remember Eight O’Clock Coffee as that coffee that mom had ground at the checkout counter. Today, Eight O’Clock, while still a premium coffee, needed a brand refresh with a new line and contemporary flavors to appeal to a new generation of coffee drinkers. We created these award winning packages complete with a new name of EOC and new branding for their “Flavors of America” micro brand. We included a whole new take on back panel package copy that’s a bold departure for the category.