Barnett Wins Graphic Design USA Award for EOC Flavors of America Packaging
Many of us remember Eight O’Clock Coffee as that coffee that mom had ground at the checkout counter. Today, Eight O’Clock, while still a premium coffee, needed a brand refresh to appeal to new generations of coffee drinkers. Barnett created these award winning packages with the new name of EOC for their “Flavors of America” series. A whole new take on back panel package copy is a bold departure for the category.
For more than 55 years, Graphic Design USA has sponsored competitions that recognize graphic design excellence and encourage our community to grow and prosper. This annual package design awards competition celebrates well-designed graphics, of course, but also the power of design to tell the story, advance the brand, and make the difference at the moment of truth.